Released on = December 8, 2005, 3:47 pm

Press Release Author = Safety Girl

Industry = Consumer Services

Press Release Summary = Now Made in USA under new ownership.

Safety GirlT Roadside Emergency Kit ~ The First Emergency Kit to Recognize Chocolate
as a Survival Essential

Press Release Body = Now Made in USA Safety GirlT Roadside Emergency Kit ~ The First
Emergency Kit to
Recognize Chocolate as a Survival Essential


SPOKANE, WASHINGTON - December 1, 2005 - Taking the roadside emergency kit out of
the hardware store and putting it in stylish gift boutiques, the Safety Girl
Roadside Emergency Kit for women is the first of its kind to combine first aid and
survival tools with everyday \"emergency\" items like chocolate, nail file,
aromatherapy headache remedy and more. The Safety Girl Roadside Emergency Kit,
previously based in Vancouver, B.C., has been relocated to Spokane, Washington.

In the tradition of "a spoonful of sugar makes the medicine go down", Safety Girl
set out to create a roadside emergency kit that stood a greater chance of ending up
in women's automobiles. According to the new company CEO Sarah Gilcher, the concept
of matching serious emergency gear with health and beauty essentials (and chocolate)
then packaging it in a stylish and compact tin suitable for the gift market
attracted immediate interest. With the participation of Johnson & Johnson, Unilever
Canada, Bausch & Lomb and others, the Safety Girl Emergency Kit was introduced to
the Vancouver market in December 2003. Within a week of its debut, the product was
chosen to be included in the official gift basket for the 30th Annual People's
Choice Awards and has been featured on Entertainment Tonight, Extra!, eTalk Daily,
Life & Style TV, MTV Canada, as well as on the hot lists of InStyle.com and Flare ~
Canada's fashion magazine, among others.

Equipping women for serious emergencies, the Safety Girl Roadside Emergency kit
contains a Space® Brand Emergency Blanket, Instructions to Change a Flat Tire,
Instructions to Jump Start a Dead Battery, emergency candle, safety matches,
bandages, antiseptic wipes, emergency contact list, purified water, as well as an
accident record for all of the essential information needed following an accident -
with accompanying pencil. In anticipation of everyday emergencies, the kit also
contains ZoxT Breath Freshener, OxiClean® Instant Spot Remover Wipe, DoveT
Anti-perspirant, Speedy Clean Cleansing Wipes, Balm of Gilead Aromatherapy Headache
Remedy, Safety Girl Lip Moisturizer, an 18 piece emergency sewing repair kit, o.b. ®
tampons, Sight Savers® Eyeglass Lens Cleaning Tissue, professional nail file, and
Ritter® Sport Chocolate. The 22 piece kit retails for $29.95 at gift, cosmetic and
accessories stores, or ordered online at www.safetygirl.com.

Gilcher may be reached for further information or interviews at info@safetygirl.com
or (509) 844-4215.

Downloadable, high resolution product photos can be accessed with this hidden link:
http://safetygirl.com/press/

Safety Girl
P.O. Box 8642
Spokane, WA 99203
USA



Web Site = http://safetygirl.com

Contact Details = Sarah Gilcher